I arrived at the Canadian Pet Expo bright and early, ready to dive into aisles of squeaky toys, gourmet treats, and the latest in pet tech. The air buzzed with excited chatter—paw prints stamped on badges, dogs on leashes weaving through crowds, the faint scent of chicken jerky lingering everywhere. And that’s when I saw it…
Meeting Steven Romaniuk of PureWet
Drawn by the innovative approch of PureWet Pet Wipes, I struck up a conversation with the founder himself, Steven Romaniuk.
“My name is Steven Romaniuk, and welcome to Pure Wet Wipes. We’re the first pet wipe that can be used on any skin surface with hair,” he told me, beaming. “Whether you’re a cat, dog, horse, hamster, rabbit, or even a person, this wipe is for you.”
I immediately felt his passion: here was a medical‑device veteran who’d spent thirty years ensuring safety and quality—now turning that know‑how toward pet care.
The Story Behind PureWeb Wipes
As Steven explained, the idea for PureWeb Wipes was born out of frustration and experience:
- Frustration with drying wipes. “I was perturbed with what was out in the marketplace—the wipes would dry out if you left the lid open,” he admitted.
- A medical‑grade approach. With three decades in medical devices (and a patented hospital‑life‑saving tool under his belt), Steven knew exactly how to formulate something both safe and effective.
- Personal need. Suffering from eczema himself, he tested prototypes on his own skin before ever letting a furry friend near them.
“If it was gonna cause me any irritation, there’s no way I could sell it to any of my customers—especially our wonderful animals, and our planet.”
Why Pet Owners Will Love PureWeb Wipes
PureWeb Wipes aren’t just another gimmick. Here’s what makes them stand out:
- Ultra‑gentle, yet super‑effective.
- Hypoallergenic, unscented, and free of alcohol, chlorine, detergents, parabens, fragrances—and over 2,000 other nasties.
- Perfect for sensitive skin, tear stains, hot spots, eczema, rosacea, even flea‑bite dermatitis.
- Long‐lasting moisture.
- Leave the lid open for days and they stay wet—no more dried‑out wipes.
- Earth‑friendly from top to bottom.
- Plant‑based, biodegradable wipes made from renewable cellulose fibers.
- Packaging free of latex, DEHP, phthalates, PVC.
- Cruelty‑free and not tested on animals.
- Game‑ready size & quality.
- Each wipe is four times larger than the average, thick and super‑absorbent—ideal for full‑body clean‑ups or quick paw wipes after muddy walks.
“In Their Own Words”
“We only use five ingredients, and one is made with over 99% water. No perfume, no scents—just pure cleaning power,” Steven told me with a laugh.
Founder’s Vision & Giving Back
PureWet (developed by EZMed Inc.) was founded in 2020 on the principle that products for people and pets should never force you to choose between safety and sustainability. Steven’s father started the family’s medical‑device business 30 years ago to make high‑quality, affordable tools—and that spirit lives on in every pack of PureWeb Wipes.
Even better? EZMed gives back. They sponsor:
- Animal Welfare Foundation of Canada
- Canadian Breast Cancer Charity
- Brain Tumour Foundation of Canada
- Make‑A‑Wish Canada
- The Trevor Project
…and more.
Where to Get PureWeb Wipes
Ready to make muddy paws, tear stains, and dry‑skin worries a thing of the past? Head over to purewetwipes.com to explore their full line. And because I love sharing insider perks, here’s an discount code for you:
Use code PUREWET25 at checkout for 25% off your first order!
Join the Conversation
What pet wipe brands have you tried? Drop your experiences in the comments below. Don’t forget to watch the full video interview for more behind‑the‑scenes stories!